Strategy and Planning

I have helped numerous non-profit and corporate organizations implement highly successful integrated, marketing communication strategies and campaigns in support of overarching business goals. This work included creating multi-channel plans and business cases using deep consumer insight, data analysis and forecasting. As a valued member of executive teams, I have also assisted with building strategic plans to establish goals and priorities that address opportunities and challenges.

Pioneer Services

Pioneer Services Content Strategy

Military Friendly Brand Campaign 2019 Operational Plan

Thruline Marketing

Social Media Plan

2018 Brand Launch Content Calendar

Public Relations Plan for Thruline Annnuncement

Thruline Brand Map

Naming Creative Brief

PKD Foundation

PKD Foundation Rebrand for National Health Council

PKD Logo Creative Brief

PKD Marketing Growth Metrics 2014-16

SCL Health System

SCLHS Strategic Marketing Communication Plan

Business case for e-communications (public website and private portals) Development

Digital Strategy Report (Website, Portals and Social Media)

SCLHS Transparency Plan to protect tax exempt status and community perception